Relationship marketing  

Beziehungsmarketing   (german)

used for: Customer relationship management, Customer relationship, Customer orientation, Customer experience management, CRM (Customer Relationship Management)

also used for: Customer engagement

Narrower Terms

• Business-to-business marketing  
• Consumer goods marketing  
• Customer acquisition  
• Customer integration  
• Customer recovery  
• Customer retention  

Broader Terms

• Marketing  

Related Terms

• Corporate culture  

Subject Categories

• B.07.01 Marketing management  

Links to other Thesauri and Vocabularies

=	Beziehungsmarketing   (from GND)
<	Beziehungsmanagement   (from GND)
<	Kundenmanagement   (from GND)
~	Kundentreue   (from GND)
~	Geschäftsverbindung   (from GND)
~	Kundenklub   (from GND)
~	Stammkunde   (from GND)
~	Kundenorientierung   (from GND)
=	relationship marketing   (from Wikidata)
>	Customer-Experience-Management   (from Wikidata)
>	Customer orientation   (from Wikidata)
<	customer relationship management   (from Wikidata)
<	customer management   (from Wikidata)
=	Relationship marketing   (from DBpedia)
≅	customers   (from EuroVoc)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19133-0