Business-to-business marketing  

B-to-B-Marketing   (german)

used for: Industrial marketing, Business-to-business relationship, Business marketing, B2B relationship, B2B marketing

Narrower Terms

• Corporate banking  
• Efficient consumer response  
• Key account management  

Broader Terms

• Relationship marketing  

Related Terms

• Supplier relationship management  

Subject Categories

• B.07.01 Marketing management  

Links to other Thesauri and Vocabularies

=	Business-to-Business-Marketing   (from GND)
>	Investitionsgütermarketing   (from GND)
>	Investitionsgüterwerbung   (from GND)
>	Produktgeschäft   (from GND)
=	industrial marketing   (from Wikidata)
=	Industrial marketing   (from DBpedia)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/26022-4