@prefix cc: <http://creativecommons.org/ns#> .
@prefix dc: <http://purl.org/dc/elements/1.1/> .
@prefix dcterms: <http://purl.org/dc/terms/> .
@prefix dsv: <http://purl.org/iso25964/DataSet/Versioning#> .
@prefix foaf: <http://xmlns.com/foaf/0.1/> .
@prefix gbv: <http://purl.org/ontology/gbv/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdf: <http://www.w3.org/1999/02/22-rdf-syntax-ns#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix stw: <http://zbw.eu/stw/> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .
@prefix zbwext: <http://zbw.eu/namespaces/zbw-extensions/> .

<http://zbw.eu/stw> dcterms:issued "2025-12-16"^^xsd:date ;
	dcterms:title "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de ;
	owl:versionInfo "9.20" ;
	skos:prefLabel "STW Thesaurus for Economics"@en, "Standard-Thesaurus Wirtschaft"@de .
<http://zbw.eu/stw/descriptor/19133-0> gbv:gvkppn "091354323"^^xsd:string ;
	a skos:Concept, zbwext:Descriptor ;
	rdfs:isDefinedBy <http://zbw.eu/stw/descriptor/19133-0/about> ;
	skos:altLabel "Beziehungsmanagement"@de, "CRM (Customer Relationship Management)"@en, "Customer experience management"@en, "Customer orientation"@en, "Customer relationship"@en, "Customer relationship management"@en, "Kundenbeziehungen"@de, "Kundenmanagement"@de, "Kundenn\u00E4he"@de, "Kundenorientierung"@de ;
	skos:broadMatch <http://www.wikidata.org/entity/Q1792092>, <http://www.wikidata.org/entity/Q485643>, <https://d-nb.info/gnd/4236865-0>, <https://d-nb.info/gnd/4326109-7> ;
	skos:broader <http://zbw.eu/stw/descriptor/12766-3>, <http://zbw.eu/stw/thsys/191500> ;
	skos:closeMatch <http://eurovoc.europa.eu/6010> ;
	skos:exactMatch <http://dbpedia.org/resource/Relationship_marketing>, <http://www.wikidata.org/entity/Q574424>, <https://d-nb.info/gnd/4789127-0> ;
	skos:inScheme <http://zbw.eu/stw> ;
	skos:narrowMatch <http://www.wikidata.org/entity/Q11830691>, <http://www.wikidata.org/entity/Q13405527>, <https://d-nb.info/gnd/4195901-2> ;
	skos:narrower <http://zbw.eu/stw/descriptor/18395-3>, <http://zbw.eu/stw/descriptor/26022-4>, <http://zbw.eu/stw/descriptor/29793-1>, <http://zbw.eu/stw/descriptor/29794-6>, <http://zbw.eu/stw/descriptor/29795-4>, <http://zbw.eu/stw/descriptor/29799-3> ;
	skos:prefLabel "Beziehungsmarketing"@de, "Relationship marketing"@en ;
	skos:related <http://zbw.eu/stw/descriptor/12108-6>, <http://zbw.eu/stw/descriptor/30565-4> ;
	skos:relatedMatch <https://d-nb.info/gnd/4314530-9>, <https://d-nb.info/gnd/4316837-1>, <https://d-nb.info/gnd/4355662-0>, <https://d-nb.info/gnd/4393499-7>, <https://d-nb.info/gnd/4394913-7> ;
	foaf:page <http://to.delete.org/>, <https://www.econbiz.de/subject/Relationship%2Bmarketing/>, <https://www.econbiz.de/thema/Beziehungsmarketing/> ;
	zbwext:altLabelNarrower "Customer engagement"@en ;
	zbwext:indexedItem <http://to.delete.org/>, <https://www.econbiz.de/subject/Relationship%2Bmarketing/>, <https://www.econbiz.de/thema/Beziehungsmarketing/> .
<https://www.econbiz.de/subject/Relationship%2Bmarketing/> dcterms:subject <http://zbw.eu/stw/descriptor/19133-0> .
<https://www.econbiz.de/thema/Beziehungsmarketing/> dcterms:subject <http://zbw.eu/stw/descriptor/19133-0> .