Marketing management  

Marketingmanagement   (german)

used for: Marketing strategy, Marketing mix, Marketing implementation, Market-orientated perspective

Narrower Terms

• Advertising planning    
• Marketing control    
• Pricing strategy    
• Product management    
• Sales promotion    
• Terms and conditions    

Broader Terms

• Management    

Related Terms

• Marketing    
• Market segmentation    

Subject Categories

• B.07 Marketing  

Links to other Thesauri and Vocabularies

=	Kommunikationspolitik   (from GND)
=	Marketingkonzept   (from GND)
=	Marketingstrategie   (from GND)
=	Marketing-Mix   (from GND)
=	Kommunikationsstrategie   (from GND)
>	Guerilla Marketing   (from GND)
>	Distributionspolitik   (from GND)
>	Positionierung   (from GND)
>	Affinity Marketing   (from GND)
>	Wachstumsstrategie   (from GND)
>	Ambush Marketing   (from GND)
>	Angriffsstrategie   (from GND)
>	Convenience-Strategie   (from GND)
≅	Marketing strategy   (from DBpedia)
=	marketing policy   (from Thesoz)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12770-5