Advertising effects
Werbewirkung (german)
used for: Recognition test, Impact of advertising, Advertising response
Broader Terms
Related Terms
Subject Categories
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B.07.03 Sales Promotion and Advertising
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B.07.05 Consumer Behaviour
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N.07.03 Advertising Psychology and Consumer Behaviour
Links to other Thesauri and Vocabularies
| = | Werbeerfolgskontrolle (from GND) |
| = | Werbewirkungsforschung (from GND) |
| = | Werbeerfolg (from GND) |
| = | Werbewirkung (from GND) |
| > | Marktreaktionsfunktion (from GND) |
| > | Copy-Test (from GND) |
| > | Werbemitteltest (from GND) |
| > | Markenbekanntheit (from GND) |
| > | Werbemittelforschung (from GND) |
| > | Werbewirkungsanalyse (from GND) |
| > | Werbetest (from GND) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 8.12,
2013-10-30)
▪
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