Defending against copycat packaging : the role of design from a consumer's perspective

Oguz, Ezgi; Marsden, Jamie

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/631133

Title:

Defending against copycat packaging : the role of design from a consumer's perspective

Journal:

Athens journal of business & economics

Authors:

Oguz, Ezgi
Marsden, Jamie

e-ISSN:

2241-794X

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

http://www.athensjournals.gr/business/2023-9-1-5-Oguz.pdf

Persistent Identifier of the first edition:

doi:10.30958/ajbe.9-1-5

Language:

English (eng)

Citation:

Oguz, Ezgi/Marsden, Jamie (2023). Defending against copycat packaging : the role of design from a consumer's perspective. In: Athens journal of business & economics 9 (1), S. 73 - 90.
http://www.athensjournals.gr/business/2023-9-1-5-Oguz.pdf.
doi:10.30958/ajbe.9-1-5.

Appears in Collections:

Athens journal of business & economics

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