Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app

Mirmehdi, Seyed Mehdi

Download statistics - Document:

Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app

Selected time period:

Sum total of downloads: 0

distribution of downloads over the selected time period
downloads by country

Title:

Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app

Journal:

International journal of e-business research

Authors:

Mirmehdi, Seyed Mehdi

e-ISSN:

1548-114X

Document Type:

Article

Year of Publication:

2023

Open Content License:

https://www.igi-global.com/gateway/

Original URL:

https://www.igi-global.com/viewtitle.aspx?TitleId=323211

Persistent Identifier of the first edition:

doi:10.4018/IJEBR.323211

Language:

English (eng)

Citation:

Mirmehdi, Seyed Mehdi (2023). Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app. In: International journal of e-business research 19 (1), S. 1 - 16.
https://www.igi-global.com/viewtitle.aspx?TitleId=323211.
doi:10.4018/IJEBR.323211.

Appears in Collections:

Open Access ZBW

Files in This Item:

File

Description

Size

Format

190045372X_0.pdf
download file

479.56 kB