Investigating the effect of drivers of customer equity on continuance use intention of branded apps : a study of Instagram's app - Seyed Mehdi Mirmehdi (International journal of e-business research, 2023)
10.4018/IJEBR.323211; 10.4018/IJEBR.323211; 2400957-X; 1548-114X; International journal of e-business research; 555689441