Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach

Arora, Taanika

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Title:

Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach

Journal:

International journal of e-business research

Authors:

Arora, Taanika

e-ISSN:

1548-114X

Document Type:

Article

Year of Publication:

2023

Open Content License:

https://www.igi-global.com/gateway/

Original URL:

https://www.igi-global.com/viewtitle.aspx?TitleId=317215

Persistent Identifier of the first edition:

doi:10.4018/IJEBR.317215

Language:

English (eng)

Citation:

Arora, Taanika (2023). Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach. In: International journal of e-business research 19 (1), S. 1 - 25.
https://www.igi-global.com/viewtitle.aspx?TitleId=317215.
doi:10.4018/IJEBR.317215.

Appears in Collections:

Open Access ZBW

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