Examining the beliefs, attitudes, and behavioural responses of Indian millennials towards social media advertisements : a structural equation modelling approach - Taanika Arora (International journal of e-business research, 2023)
10.4018/IJEBR.317215; 10.4018/IJEBR.317215; 2400957-X; 1548-114X; International journal of e-business research; 555689441