B.07 Marketing

B.07 Marketing   (german)

broader

• B Business economics  

narrower

• B.07.01 Marketing management  
• B.07.02 Product management  
• B.07.03 Pricing strategy  
• B.07.04 Marketing communications  
• B.07.05 Distribution  
• B.07.06 Market research  

Descriptors

• Bank marketing  
• Competition  
• Cross-cultural marketing  
• Customers  
• Green marketing  
• Greenwashing  
• Influencer  
• International marketing  
• Market  
• Market entry  
• Market exit  
• Marketing  
• Marketing theory  
• Market share  
• Market size  
• Neuromarketing  
• Service-dominant logic  
• Services marketing  

Links to other Classifications and Vocabularies

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/thsys/70041