Markenarchitektur (german)
used for: Umbrella brand, Master brand, Family brand, Corporate branding, Corporate brand, Brand portfolio
Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
= | Dachmarke (from GND) |
~ | Markentransfer (from GND) |
= | Brand architecture (from Wikidata) |
> | umbrella brand (from Wikidata) |
> | corporate brand (from Wikidata) |
~ | corporate branding (from Wikidata) |
= | Brand architecture (from DBpedia) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 9.16,
2023-11-20)
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