Competitive strategy  

Wettbewerbsstrategie   (german)

used for: Strategic group

Corporate strategy to safeguard the firm's competitiveness, concerning e.g. product management, manufacturing technology, or organizational structure.

Narrower Terms

• Coopetition  
• Cost leadership  
• Imitation strategy  
• Market leader  
• Niche marketing strategy  
• Non-price competition  
• Predatory pricing  
• Price competition  
• Price leadership  
• Strategic alliance  
• Technology competition  

Broader Terms

• Corporate policy  
• Strategic management  

Related Terms

• Competition  
• Competitive advantage  
• Core competency  
• Industrial organization  

Subject Categories

• B.01.01.01 Strategic management  
• V.10.03 Competitive strategy  

Links to other Thesauri and Vocabularies

=	Wettbewerbsstrategie   (from GND)
>	Hybride Wettbewerbsstrategie   (from GND)
>	Differenzierungsstrategie   (from GND)
>	Positionierung   (from GND)
=	competitive strategy   (from Wikidata)
>	Strategic group   (from Wikidata)
>	Porter generic strategies   (from Wikidata)
≅	competitiveness   (from EuroVoc)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/19565-6