Advertising  

Werbung   (german)

Narrower Terms

• Celebrity endorsement  
• Comparative advertising  
• Emotional branding  
• Outdoor advertising  
• Product placement  
• Promotional materials  

Related Terms

• Advertising industry  
• Advertising planning  
• Psychology of advertising  
• Sales promotion  

Subject Categories

• B.07.04 Marketing communications  
• W.21.02 Advertising industry and opinion polling  

Links to other Thesauri and Vocabularies

=	Werbung   (from GND)
>	Filmwerbung   (from GND)
>	Werbeausgaben   (from GND)
>	Imagewerbung   (from GND)
>	Eigenwerbung   (from GND)
>	Werbeslogan   (from GND)
>	Werbegrafik   (from GND)
>	Bildwerbung   (from GND)
>	Technische Werbung   (from GND)
>	Gemeinschaftswerbung   (from GND)
>	Wertwerbung   (from GND)
>	Großflächenwerbung   (from GND)
>	Suggestivwerbung   (from GND)
>	Indirekte Werbung   (from GND)
>	Werbeeinnahmen   (from GND)
>	Unterschwellige Werbung   (from GND)
>	Innerbetriebliche Werbung   (from GND)
>	Strafbare Werbung   (from GND)
>	Mund-zu-Mund-Werbung   (from GND)
>	Schleichwerbung   (from GND)
>	Werbesprache   (from GND)
>	Virtuelle Werbung   (from GND)
~	Werbeidee   (from GND)
~	Werbelehre   (from GND)
=	advertising   (from Wikidata)
=	Advertising   (from DBpedia)
=	advertising   (from EuroVoc)
=	advertising   (from TheSoz)
>	social advertising   (from TheSoz)
>	interstitial   (from TheSoz)
=	advertising   (from AGROVOC)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12846-5