Sales promotion  

Verkaufsförderung   (german)

used for: Merchandising, Consumer promotion

Narrower Terms

• Special offers    
• Trade fair participation    

Broader Terms

• Marketing management    

Related Terms

• Advertising    
• Commission payments    
• Low-cost strategy    
• Sales behaviour    
• Selling    

Subject Categories

• B.07.04 Marketing communications  

Links to other Thesauri and Vocabularies

=	Sales-promotion   (from GND)
>	Merchandising   (from GND)
≅	Sales promotion   (from DBpedia)
>	merchandising   (from Thesoz)
=	sales promotion   (from Agrovoc)

Persistent Identifier (for bookmarking and linking)

• http://zbw.eu/stw/descriptor/12818-3