Beziehungsmarketing (german)
used for: B2C, Churn management, CRM (Customer Relationship Management), Customer loyalty, Customer recovery, Customer relationship, Customer relationship management, Customer retention
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Related Terms
Subject Categories
Links to other Thesauri and Vocabularies
= | Kundenbindung (from SWD) |
= | Kundenmanagement (from SWD) |
= | Kundentreue (from SWD) |
= | Kundenorientierung (from SWD) |
= | Relationship marketing (from DBpedia) |
Persistent Identifier (for bookmarking and linking)
STW Thesaurus for Economics
(v 8.08,
2011-06-30)
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