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ZBW - Digitales Archiv
Expert journal of marketing
Expert journal of marketing
Browsing "Expert journal of marketing" by Title (in alphabetical order)
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Showing results 37 to 49 of 49
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Year of Publication
Title
Person(s)
2019
Perceptions of entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method
Wallace, Dylan
;
Barnard, Brian
2017
Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan
2019
Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos
2018
Product quality evaluation in physical stores versus online stores
Știr, Mihaela
2017
The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review
Ikramuddin
;
Adam, Muhammad
;
Sofyan, Hizir
;
Faisal
2020
Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn
;
Santoso, Singgih
2019
The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede
;
Darmiyanti, Ni Luh
2018
The role of environmental management in tourism marketing development as a means of destination promotion
Tzioras, Nikolaos
2018
The seal of approval : introducing the third-party seal model
Murphy, Daniel
2018
Service quality of internet banking from an Indonesian perspective
Asni, Kurnia
;
Nasir
;
Yunus, Mukhlis
;
Nurdasila
2019
Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona
;
Opreana, Alin
2020
Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona
2020
The use of artificial intelligence in social media : opportunities and perspectives
Benabdelouahed, Redouane
;
Dakouan, Chouaib