The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali

Sadiartha, Anak Agung Ngurah Gede; Darmiyanti, Ni Luh

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/4587

Title:

The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali

Journal:

Expert journal of marketing

Authors:

Sadiartha, Anak Agung Ngurah Gede
Darmiyanti, Ni Luh

e-ISSN:

2344-6773

Document Type:

Article

Year of Publication:

2019

Open Content License:

Language:

English (eng)

Citation:

Sadiartha, Anak Agung Ngurah Gede/Darmiyanti, Ni Luh (2019). The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali. In: Expert journal of marketing 7 (1), S. 20 - 30.

Appears in Collections:

Expert journal of marketing

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