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ZBW - Digitales Archiv
Expert journal of marketing
Expert journal of marketing
Browsing "Expert journal of marketing" by Title (in alphabetical order)
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Showing results 1 to 20 of 49
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Year of Publication
Title
Person(s)
2019
The adoption of residents of the city brand : a case study of Casablanca City
Belkadi, Ezzohra
2019
Airlines customer segmentation in the hyper-competition era
Avram, Bogdan
2019
Analysis of behavioral intention to use a community-based information system in the City of Banda Aceh, Indonesia
Rachmana Putra, Aulia
;
Musnadi, Said
;
Chan, Syafruddin
2017
Ancillaries in the aviation industry : importance, trends, going digital
Avram, Bogdan
2018
Benefit as a medium for value creation and innovation
Barnard, Brian
2020
Carbonated beverage consumption among UK university students
Qutieshat, Abubaker
;
Aouididi, Rayhana
2020
Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka
;
Wasala, Kamal
2017
Content marketing strategy : definition, objectives and tactics
Vinerean, Simona
2017
A critical evaluation of the influence of creative thinking on marketing creativity
Rücker, Marius Sebastian
2017
Culinary tourism : a new trend on the tourism market
Duralia, Oana
2017
Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in Indonesia
Bahri, Syamsul
;
Dalimunthe, Ritha Fatimah
;
Ginting, Paham
;
Rismayani
;
Sembiring, Beby Karina Fawzeea
2020
Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo
2019
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
2018
The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman
;
Gunawan, Ade
;
Sri Fitri Wahyuni
;
Jufrizen
2019
Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
2017
Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction
Krisnato, Umbas
2020
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
2020
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
2018
Export competitiveness of Minahasa Cultural House production in North Sulawesi
Wuisan, Yesita Windi
;
Murwani, Fulgentius Danardana
;
Suharto, S. M.
2018
Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Hamid Saleh, Mahmoud Abdel
;
Alhidari, Abdullah Mohammed
;
Al-Mansour, Abdulrahman
;
Al-Khudhair, AbdulElah