Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks

Hamid Saleh, Mahmoud Abdel; Alhidari, Abdullah Mohammed; Al-Mansour, Abdulrahman; Al-Khudhair, AbdulElah

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/4489

Title:

Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks

Journal:

Expert journal of marketing

Authors:

Hamid Saleh, Mahmoud Abdel
Alhidari, Abdullah Mohammed
Al-Mansour, Abdulrahman
Al-Khudhair, AbdulElah

e-ISSN:

2344-6773

Document Type:

Article

Year of Publication:

2018

Open Content License:

Language:

English (eng)

Citation:

Hamid Saleh, Mahmoud Abdel/Alhidari, Abdullah Mohammed et. al. (2018). Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks. In: Expert journal of marketing 6 (1), S. 22 - 32.

Appears in Collections:

Expert journal of marketing

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