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ZBW - Digitales Archiv
Expert journal of marketing
Expert journal of marketing
Browsing "Expert journal of marketing" by Title (in alphabetical order)
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Showing results 13 to 32 of 49
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Year of Publication
Title
Person(s)
2019
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
2018
The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman
;
Gunawan, Ade
;
Sri Fitri Wahyuni
;
Jufrizen
2019
Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
2017
Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction
Krisnato, Umbas
2020
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
2020
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
2018
Export competitiveness of Minahasa Cultural House production in North Sulawesi
Wuisan, Yesita Windi
;
Murwani, Fulgentius Danardana
;
Suharto, S. M.
2018
Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Hamid Saleh, Mahmoud Abdel
;
Alhidari, Abdullah Mohammed
;
Al-Mansour, Abdulrahman
;
Al-Khudhair, AbdulElah
2019
The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process
Alhudaithy, Abdullatif I. R.
2017
Importance of strategic social media marketing
Vinerean, Simona
2019
Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib
;
Benabdelouahed, Redouane
;
Anabir, Hajar
2019
Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boats
Chan, Syafruddin
;
Aprilia, Cut
;
Zainul, Zaida Rizqi
2020
Influence of colors as a key element in consumer marketing
Bytyçi, Shaip
2018
Influence of motivation and self-efficacy on entrepreneurial intention to run a business
Santoso, Singgih
;
Oetomo, Budi Sutedjo Dharma
2018
The Internet as an important tool in the tourism industry and its use in customer service
Tzioras, Nikolaos
2018
Keep them in : how to drive dental consumers' loyalty in the modern era?
Alhidari, Abdullah Mohammed
;
Alkadhi, Omar H.
2020
Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus
2019
Maintaining the quality of Tuna of Aceh for the Japanese export market
Chan, Syafruddin
;
Tabrani, Mirza
;
Fitri, Fauziah Aida
2018
Marketing strategy for rahn products and transactions at an Indonesian Bank
Heryanto
;
Ramadhoni, Evo
2019
Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola
;
Jaime-Meuly, Rosalina
;
Andrade-Bustamante, Gabriela
;
Lucero-Flores, Tania Irasema
;
Martínez-Ruíz, Francisco Eleazar