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ZBW - Digitales Archiv
Browsing "Expert journal of marketing" by Title (in alphabetical order)
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Year of Publication
Title
Person(s)
2020
Literature review : development of a model to promote and measure inspiration in online shops
Sturm, Hieronymus
2019
Maintaining the quality of Tuna of Aceh for the Japanese export market
Chan, Syafruddin
;
Tabrani, Mirza
;
Fitri, Fauziah Aida
2018
Marketing strategy for rahn products and transactions at an Indonesian Bank
Heryanto
;
Ramadhoni, Evo
2019
Microgreens - an alternative of horticultural production and market
Yanes-Molina, Ana Paola
;
Jaime-Meuly, Rosalina
;
Andrade-Bustamante, Gabriela
;
Lucero-Flores, Tania Irasema
;
Martínez-Ruíz, Francisco Eleazar
2017
A multi-method approach to understanding behavior change : the case of texting and driving
Hood, Karen M.
;
Kowalczyk, Christine M.
;
Hopkins, Christopher D.
;
Padgett, Daniel
2020
Not reviewing the movie but reviewing other reviews : effective online movie reviews in Japan, a country with high uncertainty-avoidance behavior
Morikawa, Miyuki
2020
Online shopping : motivation, loyalty and process
Menoe, Dithebe
;
Barnard, Brian
2017
Ordered probit analysis of consumers' preferences for milk and meat quality attributes in the emerging cities of Southern India
Priyadharsini, S.
;
Kathiravan, G.
;
Thirunavukkarasu, M. A.
;
Ganpat, W.
;
Saravanakumar, D.
2019
Perceptions of entrepreneurs and innovators regarding radical innovation : fundamentals, requirements, and method
Wallace, Dylan
;
Barnard, Brian
2017
Performance marketing model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan
2019
Policies and proposals of primary importance for a sustainable tourism development and a competitive Greek tourist product
Tzioras, Nikolaos
2018
Product quality evaluation in physical stores versus online stores
Știr, Mihaela
2017
The relationship of perceived value, service quality, brand trust, and brand loyalty : a literature review
Ikramuddin
;
Adam, Muhammad
;
Sofyan, Hizir
;
Faisal
2020
Relationships between social media promotion, attention, interest, search, action, and share of tourists in Kei Island
Lutur, Nellyn
;
Santoso, Singgih
2019
The role of corporate image in mediating the effect of service quality on buying decision for a retail outlet in Bali
Sadiartha, Anak Agung Ngurah Gede
;
Darmiyanti, Ni Luh
2018
The role of environmental management in tourism marketing development as a means of destination promotion
Tzioras, Nikolaos
2018
The seal of approval : introducing the third-party seal model
Murphy, Daniel
2018
Service quality of internet banking from an Indonesian perspective
Asni, Kurnia
;
Nasir
;
Yunus, Mukhlis
;
Nurdasila
2019
Social media marketing efforts of luxury brands on Instagram
Vinerean, Simona
;
Opreana, Alin
2020
Understanding consumers' online shopping behavior during the Covid-19 pandemic : empirical research
Vinerean, Simona