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ZBW - Digitales Archiv
Browsing "Expert journal of marketing" by Title (in alphabetical order)
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Year of Publication
Title
Person(s)
2018
Benefit as a medium for value creation and innovation
Barnard, Brian
2020
Carbonated beverage consumption among UK university students
Qutieshat, Abubaker
;
Aouididi, Rayhana
2020
Color matters : the impact of logo color on consumer perceived eco-friendliness
Ranaweera, Achini Tharaka
;
Wasala, Kamal
2017
Content marketing strategy : definition, objectives and tactics
Vinerean, Simona
2017
A critical evaluation of the influence of creative thinking on marketing creativity
Rücker, Marius Sebastian
2017
Culinary tourism : a new trend on the tourism market
Duralia, Oana
2017
Customer satisfaction as a mediator variable between service quality and customer loyalty for a bank in Indonesia
Bahri, Syamsul
;
Dalimunthe, Ritha Fatimah
;
Ginting, Paham
;
Rismayani
;
Sembiring, Beby Karina Fawzeea
2020
Customer service at independent retail food chains in Kwazulu-Natal
Tlapana, Tshepo
2019
The digital sales transformation featured by precise retail marketing strategy
Zhu, Guoan
;
Gao, Xue
2018
The effect of marketing mix, service quality, Islamic values and institutional image on students' satisfaction and loyalty
Radiman
;
Gunawan, Ade
;
Sri Fitri Wahyuni
;
Jufrizen
2019
Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
;
Khairul Anuar Mohammad Shah
;
Qaisar Iqbal
2017
Empirical study on the relationships of internet banking quality, customer value, and customer satisfaction
Krisnato, Umbas
2020
Entrepreneurship, innovation, and value creation : customer benefits entrepreneurs and innovators build into new products
Dlamini, Sebenzile
;
Barnard, Brian
2020
Experiential marketing impact on experiential value and customer satisfaction : case of Winter Wonderland amusement park in Saudi Arabia
Naser Alsaid, Khaloud
;
Ben Amor, Nour El Houda
2018
Export competitiveness of Minahasa Cultural House production in North Sulawesi
Wuisan, Yesita Windi
;
Murwani, Fulgentius Danardana
;
Suharto, S. M.
2018
Health awareness and price sensitivity as predictors of consumers' purchase attitude towards soft drinks
Hamid Saleh, Mahmoud Abdel
;
Alhidari, Abdullah Mohammed
;
Al-Mansour, Abdulrahman
;
Al-Khudhair, AbdulElah
2019
The impact of supermarkets' mobile application on Saudi customer's behavior during the buying decision process
Alhudaithy, Abdullatif I. R.
2017
Importance of strategic social media marketing
Vinerean, Simona
2019
Inbound marketing vs. outbound marketing : independent or complementary strategies
Dakouan, Chouaib
;
Benabdelouahed, Redouane
;
Anabir, Hajar
2019
Indonesian marine tourism : developing a favorable tourism destination to attract international sailing boats
Chan, Syafruddin
;
Aprilia, Cut
;
Zainul, Zaida Rizqi