Assessing the drivers of customer delight and loyalty in Tanzanian online banking : an integrative framework

Kinogo, Ismail; Jani, Dev; Mwakyusa, John Philemon

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/703084

Title:

Assessing the drivers of customer delight and loyalty in Tanzanian online banking : an integrative framework

Journal:

Business management review

Authors:

Kinogo, Ismail
Jani, Dev
Mwakyusa, John Philemon

e-ISSN:

2546-213X

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://journals.udsm.ac.tz/index.php/bmr/article/download/6918/5279

Persistent Identifier of the first edition:

doi:10.56279/bmrj.v27i2.6918

Language:

English (eng)

Citation:

Kinogo, Ismail/Jani, Dev et. al. (2024). Assessing the drivers of customer delight and loyalty in Tanzanian online banking : an integrative framework. In: Business management review 27 (2), S. 73 - 89.
https://journals.udsm.ac.tz/index.php/bmr/article/download/6918/5279.
doi:10.56279/bmrj.v27i2.6918.

Appears in Collections:

Business Management Review (BMR)

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