Effects of utilitarian, hedonic and social motives on mall shoppers satisfaction

Magai, Petro Sauti

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/701130

Title:

Effects of utilitarian, hedonic and social motives on mall shoppers satisfaction

Journal:

Business management review

Authors:

Magai, Petro Sauti

e-ISSN:

2546-213X

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://journals.udsm.ac.tz/index.php/bmr/article/download/6526/5162

Persistent Identifier of the first edition:

doi:10.56279/bmrj.v27i1.4

Language:

English (eng)

Citation:

Magai, Petro Sauti (2024). Effects of utilitarian, hedonic and social motives on mall shoppers satisfaction. In: Business management review 27 (1), S. 52 - 68.
https://journals.udsm.ac.tz/index.php/bmr/article/download/6526/5162.
doi:10.56279/bmrj.v27i1.4.

Appears in Collections:

Business Management Review (BMR)

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