Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks

Bhat, Mehvish; Agrawal, Ankur; Barmpas, Michail V.

Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/653919

Title:

Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks

Journal:

Athens journal of business & economics

Authors:

Bhat, Mehvish
Agrawal, Ankur
Barmpas, Michail V.

e-ISSN:

2241-794X

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://www.athensjournals.gr/business/2024-10-3-3-Bhat.pdf

Persistent Identifier of the first edition:

doi:10.30958/ajbe.10-3-3

Language:

English (eng)

Citation:

Bhat, Mehvish/Agrawal, Ankur et. al. (2024). Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks. In: Athens journal of business & economics 10 (3), S. 217 - 238.
https://www.athensjournals.gr/business/2024-10-3-3-Bhat.pdf.
doi:10.30958/ajbe.10-3-3.

Appears in Collections:

Athens journal of business & economics

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