Please use this identifier to cite or link to this item: https://hdl.handle.net/11159/652852
Journal: 
Marketing i menedžment innovacij
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2023
Open Content License: 
cc-by Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Quang Linh Huynh (2023). Effect of marketing strategy on organizational efficacy via managerial accounting. In: Marketing i menedžment innovacij 14 (4), S. 84 - 98.
https://mmi.sumdu.edu.ua/wp-content/uploads/2023/12/06_B736-2023_Huynh-QL.pdf.
doi:10.21272/mmi.2023.4-06.
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