Examining the influence of digital platforms on purchase decisions of university students in Tanzania

Mwakyusa, John Philemon; Nderumaki, Linda N. G.

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Title:

Examining the influence of digital platforms on purchase decisions of university students in Tanzania

Journal:

Business management review

Authors:

Mwakyusa, John Philemon
Nderumaki, Linda N. G.

e-ISSN:

2546-213X

Document Type:

Article

Year of Publication:

2024

Open Content License:

Original URL:

https://journals.udsm.ac.tz/index.php/bmr/article/download/6912/5283

Persistent Identifier of the first edition:

doi:10.56279/bmrj.v27i2.6912

Language:

English (eng)

Citation:

Mwakyusa, John Philemon/Nderumaki, Linda N. G. (2024). Examining the influence of digital platforms on purchase decisions of university students in Tanzania. In: Business management review 27 (2), S. 1 - 17.
https://journals.udsm.ac.tz/index.php/bmr/article/download/6912/5283.
doi:10.56279/bmrj.v27i2.6912.

Appears in Collections:

Business Management Review (BMR)

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