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Gray-market and its impacts on brand image : case for retail perfume industry

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Sum total of downloads: 30

Journal: 
Marketing i menedžment innovacij
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2021
Open Content License: 
cc-by Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Maqsood, Syed Muhammad/Soomro, Yasir Ali (2021). Gray-market and its impacts on brand image : case for retail perfume industry. In: Marketing i menedžment innovacij (1), S. 124 - 134.
https://mmi.fem.sumdu.edu.ua/sites/default/files/469-2021-10.pdf.
doi:10.21272/mmi.2021.1-10.
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downloads by country:

pos. country total perc.
1 image of flag of Philippines Philippines 5 16.67%
2 image of flag of United Kingdom United Kingdom 3 10.00%
3 image of flag of Indonesia Indonesia 3 10.00%
4 image of flag of India India 3 10.00%
5 image of flag of Germany Germany 2 6.67%
6 image of flag of Italy Italy 2 6.67%
7 image of flag of Myanmar (Burma) Myanmar (Burma) 2 6.67%
8 image of flag of Netherlands Netherlands 2 6.67%
9 image of flag of France France 1 3.33%
10 image of flag of South Korea South Korea 1 3.33%
    other countries 6 20.00%

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