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Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis

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Sum total of downloads: 43

Journal: 
Marketing i menedžment innovacij
e-ISSN: 
2227-6718
Document Type: 
Article
Year of Publication: 
2024
Open Content License: 
cc-by Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Nornajihah Nadia Hasbullah/Ag Kaifah Riyard Kiflee et. al. (2024). Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis. In: Marketing i menedžment innovacij 15 (1), S. 29 - 40.
https://mmi.sumdu.edu.ua/wp-content/uploads/2024/03/03_B737-2023_Hasbullah-et-al.pdf.
doi:10.21272/mmi.2024.1-03.
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downloads by country:

pos. country total perc.
1 image of flag of China China 10 23.26%
2 image of flag of India India 6 13.95%
3 image of flag of Indonesia Indonesia 3 6.98%
4 image of flag of Italy Italy 3 6.98%
5 image of flag of Germany Germany 2 4.65%
6 image of flag of United Kingdom United Kingdom 2 4.65%
7 image of flag of Hong Kong SAR China Hong Kong SAR China 2 4.65%
8 image of flag of Malaysia Malaysia 2 4.65%
9 image of flag of Pakistan Pakistan 2 4.65%
10 image of flag of Singapore Singapore 2 4.65%
    other countries 9 20.93%

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