Download statistics - Document:

Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks

Selected time period:

Sum total of downloads: 0

• distribution of downloads over the selected time period
• downloads by country

Title: 

Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks 

Journal: 

Athens journal of business & economics

Authors: 

Bhat, Mehvish
Agrawal, Ankur
Barmpas, Michail V.

e-ISSN: 

2241-794X

Document Type: 

Article

Year of Publication: 

2024

Open Content License: 

Original URL: 

https://www.athensjournals.gr/business/2024-10-3-3-Bhat.pdf

Persistent Identifier of the first edition: 

doi:10.30958/ajbe.10-3-3

Language: 

English (eng)

Citation: 

Bhat, Mehvish/Agrawal, Ankur et. al. (2024). Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks. In: Athens journal of business & economics 10 (3), S. 217 - 238.
https://www.athensjournals.gr/business/2024-10-3-3-Bhat.pdf.
doi:10.30958/ajbe.10-3-3.

Appears in Collections:

Athens journal of business & economics

Items in Digital Archive are protected by copyright, with all rights reserved, unless otherwise indicated – Terms of use.

distribution of downloads over the selected time period:

downloads by country:

Further download figures and rankings:

• download figures and rankings Digital Archive overall
• download figures and rankings for all institutions
• download figures and rankings for all collections (series, journals etc.)
• back to single item view (close usage statistics)