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Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks
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Sum total of downloads: 280
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distribution of downloads over the selected time period:
downloads by country:
| pos. | country | total | perc. | |
|---|---|---|---|---|
| 1 |  |
United States | 46 | 16.43% |
| 2 |  |
United Kingdom | 27 | 9.64% |
| 3 |  |
India | 25 | 8.93% |
| 4 |  |
South Africa | 22 | 7.86% |
| 5 |  |
Hong Kong SAR China | 17 | 6.07% |
| 6 |  |
Canada | 12 | 4.29% |
| 7 |  |
Australia | 11 | 3.93% |
| 8 |  |
China | 10 | 3.57% |
| 9 |  |
Malaysia | 10 | 3.57% |
| 10 |  |
Indonesia | 9 | 3.21% |
| other countries | 91 | 32.50% | ||