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Differentiation, cost leadership, or ending up in the middle? : a reflection on the viability of Porter's generic strategies through a case study comparison of McDonalds and Starbucks
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Sum total of downloads: 196
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distribution of downloads over the selected time period:
downloads by country:
| pos. | country | total | perc. | |
|---|---|---|---|---|
| 1 |  |
United States | 32 | 16.33% |
| 2 |  |
United Kingdom | 31 | 15.82% |
| 3 |  |
India | 16 | 8.16% |
| 4 |  |
Australia | 10 | 5.10% |
| 5 |  |
Malaysia | 9 | 4.59% |
| 6 |  |
South Africa | 9 | 4.59% |
| 7 |  |
Canada | 7 | 3.57% |
| 8 |  |
Greece | 7 | 3.57% |
| 9 |  |
Germany | 5 | 2.55% |
| 10 |  |
Italy | 4 | 2.04% |
| other countries | 66 | 33.67% | ||