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How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy

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Sum total of downloads: 110

Journal: 
Athens journal of business & economics
e-ISSN: 
2241-794X
Document Type: 
Article
Year of Publication: 
2024
Open Content License: 
cc-by-nc Logo
Persistent Identifier of the first edition: 
Language: 
English (eng)
Citation: 
Bertrand, Marine/Glebova, Ekaterina (2024). How digital transformation impacts customer experience in the hard luxury industry : consensus on omnichannel strategy. In: Athens journal of business & economics 10 (3), S. 183 - 216.
https://www.athensjournals.gr/business/2024-10-3-2-Bertrand.pdf.
doi:10.30958/ajbe.10-3-2.

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downloads by country:

pos. country total perc.
1 image of flag of France France 18 16.36%
2 image of flag of United States United States 16 14.55%
3 image of flag of India India 9 8.18%
4 image of flag of United Kingdom United Kingdom 8 7.27%
5 image of flag of Netherlands Netherlands 6 5.45%
6 image of flag of Italy Italy 5 4.55%
7 image of flag of Switzerland Switzerland 4 3.64%
8 image of flag of Germany Germany 4 3.64%
9 image of flag of Spain Spain 4 3.64%
10 image of flag of Philippines Philippines 3 2.73%
    other countries 33 30.00%

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