Justification of consumer market segmentation as a mandatory tool of strategic marketing

Rozhko, Viktor

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Title:

Justification of consumer market segmentation as a mandatory tool of strategic marketing

Journal:

Technology audit and production reserves

Authors:

Rozhko, Viktor

e-ISSN:

2706-5448

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://journals.uran.ua/tarp/article/download/277373/272370/639895

Persistent Identifier of the first edition:

doi:10.15587/2706-5448.2023.277373

Language:

English (eng)

Citation:

Rozhko, Viktor (2023). Justification of consumer market segmentation as a mandatory tool of strategic marketing. In: Technology audit and production reserves 2 (4/70), S. 15 - 19.
https://journals.uran.ua/tarp/article/download/277373/272370/639895.
doi:10.15587/2706-5448.2023.277373.

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Open Access ZBW

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