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Measuring the effects of pressure on consumer impulse buying intention in online group buying

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Measuring the effects of pressure on consumer impulse buying intention in online group buying PDF Logo

Journal: 
International journal of enterprise information systems
Authors: 
Xu, Yin
Dzever, Sam
Zhao, Guoqin
e-ISSN: 
1548-1123
Document Type: 
Article
Year of Publication: 
2023
Open Content License: 
cc-by Logo
Original URL: 
https://www.igi-global.com/ViewTitle.aspx?TitleId=326549&isxn=9781668479032
Persistent Identifier of the first edition: 
doi:10.4018/IJEIS.326549
Language: 
English (eng)
Citation: 
Xu, Yin/Dzever, Sam et. al. (2023). Measuring the effects of pressure on consumer impulse buying intention in online group buying. In: International journal of enterprise information systems 19 (1), S. 1 - 23.
https://www.igi-global.com/ViewTitle.aspx?TitleId=326549&isxn=9781668479032.
doi:10.4018/IJEIS.326549.
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