Smart luxury shoppers' behaviour in China : omni-channel perspectives of Gen Y consumers

Oe, Hiroko; Yamaoka, Yasuyuki

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Title:

Smart luxury shoppers' behaviour in China : omni-channel perspectives of Gen Y consumers

Journal:

Marketing i menedžment innovacij

Authors:

Oe, Hiroko
Yamaoka, Yasuyuki

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2023

Open Content License:

Original URL:

https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/16_A726-2023_Oe-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2023.3-016

Language:

English (eng)

Citation:

Oe, Hiroko/Yamaoka, Yasuyuki (2023). Smart luxury shoppers' behaviour in China : omni-channel perspectives of Gen Y consumers. In: Marketing i menedžment innovacij 14 (3), S. 176 - 187.
https://mmi.sumdu.edu.ua/wp-content/uploads/2023/09/16_A726-2023_Oe-et-al.pdf.
doi:10.21272/mmi.2023.3-016.

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