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Color matters : the impact of logo color on consumer perceived eco-friendliness

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Sum total of downloads: 61

Journal: 
Expert journal of marketing
e-ISSN: 
2344-6773
Document Type: 
Article
Year of Publication: 
2020
Open Content License: 
cc-by Logo
Language: 
English (eng)
Citation: 
Ranaweera, Achini Tharaka/Wasala, Kamal (2020). Color matters : the impact of logo color on consumer perceived eco-friendliness. In: Expert journal of marketing 8 (2), S. 129 - 139.
https://marketing.expertjournals.com/ark:/16759/EJM_811ranaweera129-139.pdf.
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downloads by country:

pos. country total perc.
1 image of flag of United States United States 12 19.67%
2 image of flag of United Kingdom United Kingdom 6 9.84%
3 image of flag of South Korea South Korea 5 8.20%
4 image of flag of Australia Australia 4 6.56%
5 image of flag of Malaysia Malaysia 3 4.92%
6 image of flag of Netherlands Netherlands 3 4.92%
7 image of flag of Colombia Colombia 2 3.28%
8 image of flag of Germany Germany 2 3.28%
9 image of flag of India India 2 3.28%
10 image of flag of Italy Italy 2 3.28%
    other countries 20 32.79%

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