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Color matters : the impact of logo color on consumer perceived eco-friendliness

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Sum total of downloads: 81

Journal: 
Expert journal of marketing
e-ISSN: 
2344-6773
Document Type: 
Article
Year of Publication: 
2020
Open Content License: 
cc-by Logo
Language: 
English (eng)
Citation: 
Ranaweera, Achini Tharaka/Wasala, Kamal (2020). Color matters : the impact of logo color on consumer perceived eco-friendliness. In: Expert journal of marketing 8 (2), S. 129 - 139.
https://marketing.expertjournals.com/ark:/16759/EJM_811ranaweera129-139.pdf.
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downloads by country:

pos. country total perc.
1 image of flag of United States United States 12 14.81%
2 image of flag of India India 9 11.11%
3 image of flag of Netherlands Netherlands 8 9.88%
4 image of flag of Philippines Philippines 8 9.88%
5 image of flag of South Korea South Korea 6 7.41%
6 image of flag of United Kingdom United Kingdom 4 4.94%
7 image of flag of Italy Italy 4 4.94%
8 image of flag of Norway Norway 4 4.94%
9 image of flag of Iran Iran 3 3.70%
10 image of flag of China China 2 2.47%
    other countries 21 25.93%

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