To what extent household members influence the purchasing decisions of facebook users in case of selected products? : new Facebook ads tool consideration

Lupa-Wójcik, Iwona

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Title:

To what extent household members influence the purchasing decisions of facebook users in case of selected products? : new Facebook ads tool consideration

Journal:

International journal of business & management

Authors:

Lupa-Wójcik, Iwona

e-ISSN:

2336-2197

Document Type:

Article

Year of Publication:

2020

Open Content License:

http://www.iises.net/journal-policies-ijobm.html

Original URL:

https://www.iises.net/international-journal-of-business-management/publication-detail-23111?download=4

Persistent Identifier of the first edition:

doi:10.20472/BM.2020.8.1.004

Language:

English (eng)

Citation:

Lupa-Wójcik, Iwona (2020). To what extent household members influence the purchasing decisions of facebook users in case of selected products? : new Facebook ads tool consideration. In: International journal of business & management 8 (1), S. 65 - 84.
https://www.iises.net/international-journal-of-business-management/publication-detail-23111?download=4.
doi:10.20472/BM.2020.8.1.004.

Appears in Collections:

International journal of business & management

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Größe

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1727603176.pdf
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