B2B communication strategy : introducing a new multifunctional application for the waste management industry

Svetlik, Jaroslav; Lastuvka, Igor

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Title:

B2B communication strategy : introducing a new multifunctional application for the waste management industry

Journal:

Marketing i menedžment innovacij

Authors:

Svetlik, Jaroslav
Lastuvka, Igor

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2022/10/A642-2022-14_Svetlik-et-al.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.3-014

Language:

English (eng)

Citation:

Svetlik, Jaroslav/Lastuvka, Igor (2022). B2B communication strategy : introducing a new multifunctional application for the waste management industry. In: Marketing i menedžment innovacij 13 (3), S. 159 - 171.
https://armgpublishing.com/wp-content/uploads/2022/10/A642-2022-14_Svetlik-et-al.pdf.
doi:10.21272/mmi.2022.3-014.

Appears in Collections:

Open Access ZBW

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