Customer benefits and sharing behaviour in video streaming services : the mediation effect of value creation

Polat, Volkan

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Title:

Customer benefits and sharing behaviour in video streaming services : the mediation effect of value creation

Journal:

Marketing i menedžment innovacij

Authors:

Polat, Volkan

e-ISSN:

2227-6718

Document Type:

Article

Year of Publication:

2022

Open Content License:

Original URL:

https://armgpublishing.com/wp-content/uploads/2022/09/A614-2022-03_Polat.pdf

Persistent Identifier of the first edition:

doi:10.21272/mmi.2022.3-03

Language:

English (eng)

Citation:

Polat, Volkan (2022). Customer benefits and sharing behaviour in video streaming services : the mediation effect of value creation. In: Marketing i menedžment innovacij 13 (3), S. 34 - 43.
https://armgpublishing.com/wp-content/uploads/2022/09/A614-2022-03_Polat.pdf.
doi:10.21272/mmi.2022.3-03.

Appears in Collections:

Open Access ZBW

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