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STW Thesaurus for Economics

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Content language

Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Brand name
B Business economics > B.07 Marketing > B.07.02 Product management > Brand management > Brand name
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Brand management > Brand name
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Brand management > Brand name

Preferred term

Brand name  

Type

  • Descriptor

Broader concept

Entry terms

  • Product name

In other languages

URI

http://zbw.eu/stw/descriptor/30067-6

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