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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management

Preferred term

Marketing management  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Marketing implementation
  • Marketing mix
  • Marketing strategy
  • Market-orientated perspective

In other languages

  • Marketingmanagement

    German

  • Kommunikationspolitik im Marketing
  • Marketing-Kommunikation
  • Marketingkonzeption
  • Marketingplanung
  • Marketingpolitik
  • Marketingstrategie
  • Marktorientierte Unternehmensführung

URI

http://zbw.eu/stw/descriptor/12770-5

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