Skip to main content

STW Thesaurus for Economics

Search from vocabulary

Content language

Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Brand extension
B Business economics > B.07 Marketing > B.07.02 Product management > New product development > Brand extension
... > B Business economics > B.07 Marketing > B.07.02 Product management > Product management > New product development > Brand extension
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > New product development > Brand extension

Preferred term

Brand extension  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Product-line extension

In other languages

URI

http://zbw.eu/stw/descriptor/29806-4

Download this concept:

RDF/XML TURTLE JSON-LD