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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Product differentiation
B Business economics > B.07 Marketing > B.07.02 Product management > Product management > Product differentiation
... > B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management > Product differentiation
V Economics > V.10 Industrial organization > V.10.03 Competitive strategy > Product differentiation

Preferred term

Product differentiation  

Type

  • Descriptor

Broader concept

Related concepts

Entry terms

  • Product assortment
  • Product variety

In other languages

URI

http://zbw.eu/stw/descriptor/12810-5

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