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STW Thesaurus for Economics

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Concept information

B Business economics > B.07 Marketing > B.07.02 Product management > Product management
B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Product management

Preferred term

Product management  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • Product strategy

altLabelRelated

  • Product portfolio

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URI

http://zbw.eu/stw/descriptor/12808-6

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