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Content language

Concept information

Preferred term

Brand image  

Type

  • Descriptor

Entry terms

  • Brand authenticity
  • Brand personality
  • Product image

In other languages

  • German

  • Markenauthentizität
  • Markenbild
  • Markenidentität
  • Produktimage

URI

http://zbw.eu/stw/descriptor/12806-3

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