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Concept information

B Business economics > B.07 Marketing > B.07.01 Marketing management > Marketing management > Customer service
B Business economics > B.07 Marketing > B.07.04 Marketing communications > Customer service

Preferred term

Customer service  

Type

  • Descriptor

Broader concept

Narrower concepts

Related concepts

Entry terms

  • After-sales service
  • Post-purchase marketing
  • Returns management

In other languages

  • Kundenservice

    German

  • After-Sales-Management
  • Kunden-Hotline
  • Kundenbetreuung
  • Kundendienst
  • Nachkaufmarketing
  • Retourenmanagement
  • Technischer Kundendienst

URI

http://zbw.eu/stw/descriptor/12786-4

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