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  2. National University of Political Studies and Public Administration, Bucharest
  3. College of Management, National University of Political Studies and Public Administration, Bucharest
  4. Management dynamics in the knowledge economy

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Shift from product innovation strategy to marketing innovation strategy to add value to the firm

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Title: 

Shift from product innovation strategy to marketing innovation strategy to add value to the firm PDF Logo

Journal: 
Management dynamics in the knowledge economy
Authors: 
Bouhelal, Fatima
Adouka, Lakhdar
e-ISSN: 
2392-8042
Document Type: 
Article
Year of Publication: 
2022
Open Content License: 
cc-by-nc Logo
Original URL: 
https://www.managementdynamics.ro/index.php/journal/article/download/444/447/1981
Persistent Identifier of the first edition: 
doi:10.2478/mdke-2022-0012
Language: 
English (eng)
Citation: 
Bouhelal, Fatima/Adouka, Lakhdar (2022). Shift from product innovation strategy to marketing innovation strategy to add value to the firm. In: Management dynamics in the knowledge economy 10 (2/36), S. 167 - 178.
https://www.managementdynamics.ro/index.php/journal/article/download/444/447/1981.
doi:10.2478/mdke-2022-0012.
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Management dynamics in the knowledge economy

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